Episode 20: How a Sumo Wrestler Became a Zumba Star and Amazon’s Most Listened-To Mentor

In this episode of the Asian Rebel Club podcast, I sit down with Bradley Sutton - VP of Education and Strategy at Helium 10, host of the Serious Sellers Podcast with over 4 million downloads, and one of the most recognizable voices in global e-commerce.

But before he became a household name for Amazon sellers, Bradley lived many lives.
 Half Filipino and half American, he grew up in a deeply Asian household where grades were non-negotiable and shoes were banned indoors (atypical in the US). He went on to become a nationally ranked sumo wrestler, a YouTube Zumba influencer with over 30 million views, and later, one of the most influential educators in the e-commerce world.

Through it all, Bradley has always “marched to the beat of a different drum.” His story is a testament to what happens when discipline meets rebellion — and how the pursuit of meaning can completely rewrite the definition of success.

In this episode, we unpack:

·       Growing up under strict Asian expectations and how that shaped his obsession with mastery

·       Why he left comfort for constant reinvention: from sumo to Zumba to e-commerce

·       The mindset that helped him gamify even the hardest moments of life

·       What dying for 15 minutes taught him about mortality, gratitude, and joy

·       Why the most successful people in ecommerce blend science and soul — data with human connection

“If I dedicate myself to something, I give 150% and find a way to dominate it. But it’s never about being perfect. It’s about turning weakness into strength.”

🎧 Listen now and send it to someone who’s constantly reinventing themselves or needs the reminder that your biggest strength might just be your biggest ‘weakness’.